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Without Customers You’re Business Is Not A Business But More Like A Placeholder on the Web.

Whether you are an interent business owner or you travel to work everyday to your local real world business, your business is NOT really a business without an ongoing stream of customers.

So, I thought I’d spend some time talking about what i personally think is the most important, and at the same time the most difficult topic – TRAFFIC.

If you’re in the ‘brick and mortar’ world there are lots of ways you can get new customers. You can advertise in the media (newspaper, radio, TV etc.); you can have a huge sale with all kinds of signs in front of your store and people walking with crazy costumes; you can distribute ’snail mail’ brochures and flyers through regular mail or you can count on simple word of mouth as well as probably a number of other things. Well, the same applies to your website as well.

There are numerous ways to obtain traffic to your website but none of them by themselves are going to take your business to a high level of success in much the same way as just one type of marketing will create a dynamite ‘brick and mortar’ business. It takes a combination of a number of strategies to be successful. In marketing they call this the “marketing funnel”.

Just visualize a normal funnel with the wide end at the top and the smaller opening at the bottom. At the top all of the various marketing strategies we’ll discuss in this as well as other parts of this series start to drop new leads (customers) into the funnel with all of them eventually ending up at the bottom which happens to be your business.

It is the funnel concept that makes an online business survive long term. If one type of traffic strategy stops working, the others will pick up the slack. If you rely upon just one marketing strategy, well, what happens if that one just stops attracting new customers. The answer is your business dies.

So if there is one thing I hope you get out of this series of articles it is that you must attract customers to your new internet business by using a wide variety of tools. Keep what works and change what doesn’t. Always look out for what is new.

Marketing is not a static concept. It is ever changing and if you want your business to staya fresh and alive you need to stay up with what is current not only as it pertains to the content in your site but to the way you try to attract new customers.

In Part VI we’ll lay out the various strategies typically used in internet marketing and give you some guidelines to go by in order to minimize the trial and error so often associated with being a new internet entrepreneur.

Cary Ganz is the Creator of Newbie Rewards, A One Stop Shop for Newbies. Newbie Rewards was developed to provide the new internet entrepreneur with one place to find the information, tools, videos, courses etc. that they need without wasting time and money on unnecessary, inaccurate and fraudulent products that provide no true benefit to the new business owner. Free memberships are still available. http://www.newbierewards.com

Article Source:http://www.articlesbase.com/internet-articles/internet-marketing-not-a-piece-of-cake-pt-v-1737467.html